It was the vine-tender Giuseppe Mascarello who began the family business back in 1881, in the village of Monforte d'Alba. Giuseppe's son Murizio Mascarello, bought a farm in the Monprivato area of Castiglione Falletto in 1904, moving the business there and producing Barolo grown on his Monprivato vineyard. The family business is now run by the 5th generation - Giuseppe III.

The winery uses the traditional wine making method, maturing of the wines in large Slovenia oak casks (2,000L) for at least 40 months because they believe that only the memory of the past can open the way to the future. The Mascarello family property extends over 15 hectares of vineyards, all located within the Barolo wine-growing area and mainly growing Dolcetto and Barbera, and the average age of the vine is over 70 years old.